Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (B.B.A.) program, designed per the National Education Policy (NEP) 2020, offers a comprehensive and practical education in management and business administration.

Program Overview:
Duration: 3 Years (Six Semesters) / 4 years (eight semesters) for Honors Degree (As per NEP 2020 )

Eligibility: 12th Science/Commerce Stream

Degree Awarded: Bachelor of Business Administration (B.B.A.) / B.B.A. Honours

Key Features:

• Industry-Relevant Curriculum: We collaborate with industry experts to design our BBA program to ensure alignment with current trends, practices, and challenges in the business world.
• Practical Learning: Emphasis is placed on experiential learning, internships, industry projects, case studies, and simulations to provide students with hands-on experience and problem-solving skills.
• Leadership Development: Students participate in leadership development programs, workshops, and extracurricular activities to cultivate leadership qualities, teamwork, communication, and decision-making abilities.

Core Subjects:

• Management Principles: Explore the fundamentals of management theory and practice, covering topics such as organizational behavior, leadership, motivation, and strategic management.
• Marketing Management: Gain insights into marketing strategies, consumer behavior, market research, branding, advertising, digital marketing, and sales management techniques.
• Financial Management: Develop financial acumen and analytical skills, learning about financial markets, investment analysis, capital budgeting, risk management, and corporate finance.
• Human Resource Management: Study principles and practices of human resource management, including recruitment, training, performance appraisal, compensation, and employee relations.

Elective Subjects:

• Entrepreneurship: Explore the entrepreneurial mindset, startup ecosystem, venture creation, business model innovation, and entrepreneurial finance.
• Supply Chain Management: Learn about logistics, inventory management, transportation, supply chain optimization, and global supply chain networks.
• Information Technology Management: Understand the role of information technology in business, including IT infrastructure, enterprise systems, data analytics, and digital transformation.
• International Business: Examine the dynamics of international trade, foreign exchange markets, global business strategies, cross-cultural management, and international marketing.

Syllabus

S.No.

Semester

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